Wednesday, November 02, 2011

The Burger King Executive Chef

      Holy shit, there is an executive chef at Burger King?  How the hell does that work?
      I as watching TV the other day and a commercial came on that was touting this new Burger King burger that was created by their "executive chef."  I was just a little astonished to find out that they have an executive chef, since last time I went into Burger King it was a fast food restaurant.  Yes, their burgers are flame broiled, which gives them a unique taste and texture and consistency and that also means that there are lots and lots of flames in their commercials: all good things.  I am, however, still pretty sure that they come in a big truck to a freezer somewhere back behind the deep fryer before they get flame broiled.  The bottom line that I am telling you here is that there can't be a whole lot of leeway when it comes to developing new food for Burger King.
Wow, I see that you work in chicken as well!
     So what does the executive chef do all day?  Quality control?  I mean, for real?  There aren't a whole lot of ways that you can alter that basic Burger King burger patty.  So I can basically assume that your basic job as executive chef is to just make up different concoctions of stuff to put on top of the burger patty.  Things like avocado or Gorgonzola cheese or maybe something like Brussels sprouts or whatever.  Just sit around all day long working burgers in all sorts of different fashions like you work at Subway or something.  Maybe you slap an exotic sauce or two on there or something like that, or use garlic butter on the bun.  I don't know.  But that is about all I can figure out.
      One question for you, and I know that you make more than I ever will, and that you are for more accomplished in your field than I will ever be, and that Burger King is probably a Fortune 500 company, and on and on and on, but my question is this: Do all the other chefs in the chef world make fun of you?  I mean, like all the time?  Sort of like photographers make fun of the guy who works at Sears Portrait studio and calls himself a photographer?  Because he is accomplished in his field, makes a comfortable living I am sure, and works for a major national corporation.  I mean, there are HOUSES sold be Sears from a catalog in many, many American cities.  You don't get a whole lot bigger than that.  Yet I am pretty sure that the photographer taking pictures for National Geographic in the Amazon is making fun of the Sears guy.  Just like I am thinking that the chef at the high end steakhouse in Manhattan is making fun of you every time he sees the commercial.
       But get down with your bad self, Burger King executive chef.  Get down.  Because that guy with free range in the steakhouse, or the sushi chef in Los Angeles or whatever, he can do whatever he wants with no restraints.  It is easy to make up new things when you have no rules to follow.  But you, Burger King guy, you have some pretty limiting constraints, so for you to come up with new and exciting ideas it actually takes a pretty good knowledge of tastes and a ton of creativity.  So be proud (not that you weren't already) of your bad self.  Besides, even when it is in just plain classic Whopper form, you make one tasty burger my friend.

1 comment:

Anonymous said...

Dude,

Do you really rthink a chain of 12k + restaurants could happen without a chef?
Chef just doesn't mean fancy restaurants. It takes 1000's of different trials and lots of scientific and math work to produce even the simplest burger on that scale.
Not to mention they have to be designed to meet the tastes of the consumer on a massive scale as well as make money.

That being said, I am a chef at a fancy restaurant:)

Cheers!