I have been wondering that as I watch one of their many commercials on my TV, and I have found myself going round and round in my head. See, I have figured out that it is a sort of a "chicken and the egg" type situation that I just can't figure out. Please allow me to try and explain.
|McDonald's is so big it blocks out the sun. That is their new slogan.|
So why the advertising then? They are all over and unless someone was born under a rock or maybe lived deep in the Canadian Arctic they have heard of McDonald's. I suppose that is a function of the advertising - golden arches are on every type of media known to man - including I am sure a banner being towed by a biplane. Is that why they are so popular? Are the kids indoctrinated by seeing all the advertisements and the signs and the whole thing? I think so. I believe it. But I think it also functions the other way as well.
|Thanks, I couldn't figure that out myself.|
I suppose when we actually sit back and look at things it is foolish to think that the sucess is not driven by the advertising. I mean, everyone knows about it but that is because we see the ads every day of our lives. Because we see the signs in every town, on every road, at all the intersections. Because children still love little plastic toys that look like Disney characters. For all those reasons and more is why they are all over. That is just how it is. But it is interesting to think about how it all goes around. Which came first, the fame or the advertising? The chicken or the egg? Or should we say the Chicken McNugget or the Egg McMuffin?